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IMM 2012: world’s largest gathering of classic Mini enthusiasts is about to kick off |
Munich/Balatonfüred, DANAMON-MU. It was in 1959 that the Mini
broke out onto the scene as a classless car, quickly took the world by
storm and soon became a motoring icon admired by one generation after
the next. Nowhere is the close bond between the classic Mini and its
followers more apparent than at the International Mini Meeting (IMM).
The 36th edition of this traditional event is about to get under way,
and still the classic Mini continues to transcend boundaries: this
year marks the first time that the IMM is being held in Hungary. From
24 – 28 May 2012, fans of this compact British classic will descend on
the resort of Balatonfüred on the northern shore of Lake Balaton.
The event’s hosts from MINI Club Hungary have put together a wide-ranging programme packed with thoughtful details, all
organised with help and support from various quarters, including the MINI Clubs International Office. Two floating pedal-powered MINIs will be launched out onto Lake Balaton, for instance, while MINI wicker beach chairs will invite visitors to soak up the sun, and
professionally restored classic Minis from the BMW Group Classic collection will be on show on the lakeshore alongside the brand’s
current models. Fans and drivers of today’s MINI have been equally welcome at the IMM events for years now.
The inaugural IMM took place in 1978 and has since evolved into the world’s largest gathering of classic Mini owners and friends. Some 4,000 of the brand’s fans, including representatives from over 200 MINI Clubs in countless countries, have registered for the IMM 2012. Enthusiasts from Portugal, Finland and Ireland are planning to drive there in their own Mini, and registrations have even been received from as far afield as Seattle in the US. For the day when everyone arrives, MINI Club Hungary has prepared a highly entertaining rally where the objective is not to be the fastest but to master the final stage before the journey’s end along a particularly picturesque stretch of road.
Bungalows and caravans provide accommodation for anyone attending the IMM, while the extensive campsite in Balatonfüred
offers enough room for visitors to park their classic Mini and pitch their tent right next to it. The campsite grounds, furthermore, are the venue for numerous spectacular activities revolving around the classic Mini where the name of the game is sporting competition and having fun together. Plans include setting up a parts and accessories market, staging slalom races in the classic Mini, as well as a competition for the most stunning specimens from all model series, the classic Mini that is truest to the original, the oldest driver and the oldest car. Wedding bells will also be ringing amid the ranks of MINI enthusiasts when two members of the host MINI Club take their vows at the event arena before starting their new life together in true style at the wheel of a classic Mini – followed by a celebratory convoy of some 200 further examples of this British classic, whose drivers have registered in advance for the occasion.
*****
For any queries, please contact:
Corporate Communications
Manfred Grunert, Spokesperson Heritage and BMW Driving Experience
Phone: +49-89-382-27797
Fax: +49-89-382-28567
mailtol: manfred.grunert@bmw.de
Internet: www.press.bmw.de
Andreas Lampka, Head of Communications MINI
Telefon: +49 89-382-23662, Fax: +49 89-382-20626
E-Mail: andreas.lampka@mini.com
Internet: www.press.bmw.de
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
The event’s hosts from MINI Club Hungary have put together a wide-ranging programme packed with thoughtful details, all
organised with help and support from various quarters, including the MINI Clubs International Office. Two floating pedal-powered MINIs will be launched out onto Lake Balaton, for instance, while MINI wicker beach chairs will invite visitors to soak up the sun, and
professionally restored classic Minis from the BMW Group Classic collection will be on show on the lakeshore alongside the brand’s
current models. Fans and drivers of today’s MINI have been equally welcome at the IMM events for years now.
The inaugural IMM took place in 1978 and has since evolved into the world’s largest gathering of classic Mini owners and friends. Some 4,000 of the brand’s fans, including representatives from over 200 MINI Clubs in countless countries, have registered for the IMM 2012. Enthusiasts from Portugal, Finland and Ireland are planning to drive there in their own Mini, and registrations have even been received from as far afield as Seattle in the US. For the day when everyone arrives, MINI Club Hungary has prepared a highly entertaining rally where the objective is not to be the fastest but to master the final stage before the journey’s end along a particularly picturesque stretch of road.
Bungalows and caravans provide accommodation for anyone attending the IMM, while the extensive campsite in Balatonfüred
offers enough room for visitors to park their classic Mini and pitch their tent right next to it. The campsite grounds, furthermore, are the venue for numerous spectacular activities revolving around the classic Mini where the name of the game is sporting competition and having fun together. Plans include setting up a parts and accessories market, staging slalom races in the classic Mini, as well as a competition for the most stunning specimens from all model series, the classic Mini that is truest to the original, the oldest driver and the oldest car. Wedding bells will also be ringing amid the ranks of MINI enthusiasts when two members of the host MINI Club take their vows at the event arena before starting their new life together in true style at the wheel of a classic Mini – followed by a celebratory convoy of some 200 further examples of this British classic, whose drivers have registered in advance for the occasion.
*****
For any queries, please contact:
Corporate Communications
Manfred Grunert, Spokesperson Heritage and BMW Driving Experience
Phone: +49-89-382-27797
Fax: +49-89-382-28567
mailtol: manfred.grunert@bmw.de
Internet: www.press.bmw.de
Andreas Lampka, Head of Communications MINI
Telefon: +49 89-382-23662, Fax: +49 89-382-20626
E-Mail: andreas.lampka@mini.com
Internet: www.press.bmw.de
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
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